Objections don’t appear out of thin air at the end of a consultation. They’re built quietly over time. By the moment a patient voices hesitation, they’ve usually been wrestling with it internally for most of the visit.
The Objection You’re Hearing Was Created Long Before the Patient Said It Read More »
Patient objections aren’t roadblocks. They’re invitations to lead. Discover how reframing “it’s too expensive” and “I need to think about it” can transform your orthodontic consultations and boost case acceptance rates.
Why Orthodontic Objections Disappear When You Do This! Read More »
Learn proven dental case acceptance strategies from Dr. Michael Sonick’s 40+ years of experience. Discover how storytelling, vulnerability, and patient-focused communication can transform treatment presentations and boost case acceptance rates in your dental practice.
Connection Closes 50% More Dental Cases Than YOUR Credentials Read More »
Learn how to master ethical influence in your orthodontic practice. This guide shows you how to build trust, increase case acceptance, and scale with integrity—helping more patients say “yes” to treatment without the pressure.
The Anatomy of Sales: Influencing with Integrity in Orthodontics Read More »
Practices grow where attention goes. Trade the microscope for a simple compass, coach your team to do the same and you will create a practice that prints wins at work and at home.
When Perfection Becomes A Prison: Focus On Outcomes & Watch Your Practice Grow Read More »
When something breaks in your dental practice—whether it’s the schedule falling apart, collections slipping, or a team member underperforming—it’s tempting to point the finger at people. But what if the real problem isn’t the person, but the system they’re working in? Tiffany Fleisch, a seasoned fractional COO and longtime operator in dental organizations, has a
Stop Blaming Your Team—Fix Your System Read More »
Most dental practices focus their marketing efforts on landing the “big ticket” treatments — full arches, implants, and cosmetic makeovers. But at Southern Roots Dentistry in Shreveport, Louisiana, Abby Howell and her team took a radically different path. They built a thriving, multi-location practice by focusing on the smallest starting point possible: getting new patients
Why Focusing On NEW PATIENTS Is The KEY To Dental Success Read More »
Unleashing the Power of Persistent Learning and Progress Wouldn’t you want to know the secret behind Dr. Jamie Reynolds’ remarkable journey from a single orthodontic practice to a four-location empire? He humbly attributes his initial triumphs to “fortunate accidents and setbacks.” But as his venture expanded, he had to navigate the challenging waters of scaling
The Anti-Know-It-All — Thriving through Constant Learning Read More »